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Hamid Ibrahim: “If the creative industry doesn’t dream, then who will dream for Africa?”
September 2026
The co-founder of Kugali Media, the studio behind Disney+’s Iwájú, talks about Jollof Wars, an Afrobeats musical about a cooking World Cup where chefs cook with ancestral spirits. It is one of 9 projects selected from over 2,000 by the $50 million Next Narrative Africa Fund.
In Conversation With
As African producers, we too often find ourselves faced with two options: produce locally without a structured ecosystem, risking limiting the reach of our content; or aim for the global market and look elsewhere for what still seems sorely lacking at home: funding.
Hamid Ibrahim, Kugali Media
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